The word “resimercial” makes some AV professionals cringe. It’s trendy, a little vague, and has been around long enough to feel like old news. But here’s the twist—resimercial is back, and this time, it means business. 

Tim Albright nails it in his recent piece The Rise (Again) of Resimercial, pointing out that “Users are users. They want a great experience. You don’t see a “commercial” version of the iPhone. Yet it is one of the most common communication devices in the corporate world.”  

As AV designers and workplace tech buyers across small businesses, healthcare, and education grapple with tighter budgets, shifting user expectations, and the permanent blur between home and work, it’s time we pay attention. 

Resimercial Is More Than a Style—It’s a Strategy

Yes, the furniture is softer. The lighting is warmer. But resimercial is really about supporting the way people actually work, not the way corporate architects thought they worked in 2005.  

In a world of hybrid classrooms, telehealth, and work-from-anywhere cultures, the demand for intuitive, secure, flexible AV has skyrocketed—and AV pros who embrace resimercial thinking will remain relevant in the industry. 

As Albright puts it, “It shouldn’t have taken the Pandemic to make it so evident that people need a better AV experience at home.” The pandemic didn’t change how we worked, it just accelerated it. And that acceleration is still going—and the spaces we design need to keep pace. 

   

Consider the K-12 director of classroom technology trying to integrate collaboration tools that work for both in-person students and remote learners without forging a Frankenstein’s monster of hardware and software. Or the head doctor at a small clinic who wants easy, fast display sharing to explain treatment plans—without worrying about violating HIPAA. Or the IT manager at a rising organization who needs to support BYOD collaboration in a breakroom-turned-huddle space, on a budget. 

They all face the same truth: People expect their workspaces to function with the simplicity and comfort of their living rooms, but with enterprise-grade performance—that’s the resimercial sweet spot. 

Comfort and Capability Is the New AV Baseline

The conversation goes beyond setting up a platform to enable sharing. Per AV Nation, AV professionals are now tasked with designing systems that feel friendly but deliver hardcore functionality. Modern spaces demand multiple functions from one platform: 
Interactive displays 

• Multi-source content sharing 
• Mobile-friendly control 
• Robust security 

All while providing a non-threatening aesthetic that doesn’t scream “conference room.” 

Why Does This Matter?

Because when technology feels cold or intimidating, people avoid using it. And underused tech is a wasted investment. 

This is where platforms like the Mersive shine. Offering software-driven collaboration that supports multi-sharing from any device, works in a wide range of display environments (yes, even those stylish lounge areas), and meets enterprise-level security standards like HIPAA, SOC 2, and ISO 27001. 

Design for People, Not Platforms

Albright makes a crucial observation, “Regardless of where a projector, speaker, or control system lives, it should be the best quality—or at least the best you can afford on your budget.”  

That should be a wake-up call for every integrator and tech decision-maker. Today’s users—whether they’re students, patients, or employees—expect environments that work the way they live: fluidly, securely, and intuitively. 

As AVNetwork aptly asks, “Are you ready for resimercial?” Ready to rethink your AV infrastructure to support more than just scheduled meetings and rigid presentations? Because resimercial spaces demand flexibility, scalability, and ease of use—qualities that rigid, hardware-bound platforms often lack. 

What Resimercial Is About

Mersive’s approach is intentionally human-centric. It enables users to walk in, connect from any device, share content simultaneously, and focus on what they’re doing—not how they’re doing it. That’s what resimercial is about. 

For AV Pros, This Is a Competitive Advantage

In resimercial AV, the winners won’t be those who push the most gear—they’ll be the ones who create the best experiences. 

And for those navigating budget cycles, integration challenges, and rising expectations, that experience has to be both delightful and dependable. 

So, whether you’re retrofitting a teacher’s lounge into a team collaboration hub, designing a hospital family consultation room, or outfitting a co-working alcove in a small office, ask yourself: 

• Can people use this space without training? 
• Is it secure enough for your needs? 
• Can it scale and flex as needs change? 

If the answer is no, you’re not designing for resimercial—you’re just decorating. 

It’s Time To Get Personal

At the end of the day, resimercial isn’t a trend—it’s a reflection of how people want to feel at work, in school, or at the clinic. And comfort, in the resimercial world, doesn’t mean less capability. It means capability that feels effortless. 

If your collaboration tech isn’t meeting that bar, it’s time to reconsider. Because the spaces designed today aren’t just for work—they’re for people.